The Championships, Wimbledon
Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.
Published on June 24, 2024
Rolex is the Official Timekeeper and one of the major partners of all the leading tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport that was capturing the world’s attention like never before.
The All England Lawn Tennis and Croquet Club in south-west London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tournament, Wimbledon is the home of the sport and its grass court temple.
A temple of tennis tradition
Above the players’ entrance to Centre Court, which seats 15,000 spectators, lines from the poem If by Rudyard Kipling read:
If you can meet with
Triumph and Disaster
And treat those two
impostors just the same
These verses encapsulate the event’s philosophy because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.
The scene of major showdowns
The intensity of Wimbledon finals on Centre Court means they live on in the memory as extraordinary moments of tennis history. Epic battles between the likes of Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navratilova, Roger Federer and Rafael Nadal have been written into the legend of Wimbledon and world tennis.
This unprecedented level of sporting excellence strikes a chord with an ethos intrinsic to Rolex and a natural partnership has developed at all the major tennis events.
Rolex and tennis: a partnership of almost 50 years
Rolex sostiene la maggior parte delle competizioni più importanti, tra cui i quattro eventi del Grand Slam®, le ATP Finals e le WTA Finals di fine stagione, i prestigiosi tornei ATP Masters e WTA 1000, e le principali gare internazionali a squadre, le finali di Coppa Davis e la Laver Cup.
Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.
The brand supports most of the major competitions, including all four Grand Slam® tournaments, the season-ending ATP and WTA Finals, the high-status ATP Masters and WTA 1000 tournaments, and the premier international team contests, the Davis Cup Finals and the Laver Cup.
Rolex Testimonees and Wimbledon
Da diversi decenni il Marchio sostiene attivamente la cultura, l’architettura, l’esplorazione e la salvaguardia del pianeta. In ambito sportivo ha dato vita a numerose partnership di vario tipo, che spaziano dal tennis al golf, dall’equitazione allo sci, passando per la vela e gli sport automobilistici. Rolex sostiene organizzazioni, tornei e singoli atleti, dai grandi campioni ai talenti emergenti, attraverso collaborazioni durature che mirano a perpetuare il futuro delle rispettive discipline e a promuovere l’eccellenza.
Rolex and sport
For many decades, the brand has actively championed culture, architecture, exploration and conservation of the planet. And in the sporting world, it has built a diverse range of partnerships across tennis, golf, equestrianism, skiing, sailing and motor sport. Rolex partners governing bodies, competitions and athletes – from established champions to promising talents – in long-standing engagements that perpetuate the future of these disciplines and promote excellence.
