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What makes a @Rolex a Rolex?

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It’s not the wheels and cogs. Not the steel they shape, the gold they forge.

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It’s not the sum of every single part that the brand designs, crafts, polishes and assembles

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with countless skills and constant care.

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It’s the time it takes. The numerous days and months that are necessary

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until they can print this single word on each individual dial leaving Rolex's workshops: “Superlative”.

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It’s the mark of their autonomy, responsibility and integrity.

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#Rolex #Watchmaking #OfficialRolexRetailer